SMASH! OLW
Gamified product launch | Web
Playful product sampling
Following the success of previous collaborations, Smash! partnered with Maddox to create a new set of playful web-based games that turn product sampling into interactive play.
Moving beyond traditional POS
Smash! wanted to amplify in-store sampling and product engagement with a campaign that stood out, moved beyond traditional POS and ads, and brought the brand into play culture.
Building on the success of previous projects together, they challenged us to design a fun, shareable game that drove both brand awareness and real-world product sampling.
Drive in-store traffic
Create a custom, web-based game that merges nostalgia and play with OLW’s brand world, resonate with their broad target audience, and integrates seamlessly with in-store sampling and POS activations.
Success built on proof
One project turned into multiple web based games that delivered a high-fun experience tied to in-store sampling mechanics, driving traffic and sales in store.
20K
products sampled in-store
26MIL
digital products munched
7.81min
average playtime
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