Loka Crush
AR Scavenger hunt | Instagram
Flavor launch
Loka wanted a product launch with an interactive game experience to drive brand awareness and engagement around the new Loka Crush flavor.
Product personality
Loka needed a way to launch Loka Crush that would cut through traditional digital ads and create real engagement. The challenge was to build something playful and memorable that could quickly communicate the product’s personality while encouraging repeat interaction and shareablity.
Product identity
Create a fast, accessible game that brings Loka Crush to life through play, designed to be easy to jump into, highly replayable, and tightly connected to the product’s visual identity.
A playful game experience driving launch engagement
The Instagram-native AR experience delivered strong launch impact, reaching 5.7 million impressions, driving over 10,000 in-store samplings, and achieving a 525% ROAS—showing how play-driven formats can outperform traditional launch media.
525% ROAS
based on market avg. attention costs
10K
products sampled in-stores
5.7MIL
impressions
“We were truly impressed by the game format and the results it delivered. The campaign generated strong engagement, and the collaboration with Maddox.gg was both creative and seamless.”
– Cathrine Edlund, Trade Marketing Manager, Spendrups
BOOK A 15-MINUTE
intro call.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Read more about how we manage your data, and procedures to request deletion here Maddox.gg – Privacy Policy
