Ballerina
Retail Gamification | Web
Ballerina Launch
Ballerina partnered with Maddox.gg to gamify the launch of a new product, using play to drive in-store engagement and activate their POS exposure during the release period.
Drive attention and interaction at POS
Ballerina needed a way to stand out in-store and create excitement around a new product release.
The challenge was to build a simple activation that felt playful and on-brand, appealed to a broad audience, and encouraged consumers to actively engage at the shelf, not just pass by it.
A playful retail experience
Create a seasonal game that captures Ballerina’s brand attitude and playfulness, activates in-store POS, and drives retail traffic through a play-to-win sampling mechanic tied directly to the new product.
High-demand sampling
The activation drove strong in-store engagement, with product samples claimed daily throughout the entire campaign period — creating sustained retail traffic and buzz around the launch.
10K
products sampled in-store
4.2min
avg. time spent per consumer
40K+
play sessions
If your brand was a game, how would you play it?
We're here to help. Let's talk!
Read more about how we manage your data, and procedures to request deletion here Maddox.gg – Privacy Policy
