Ballerina
Retail Gamification | Web
Ballerina Launch
Ballerina partnered with Maddox.gg to gamify the launch of a new product, using play to drive in-store engagement and activate their POS exposure during the release period.
Drive attention and interaction at POS
Ballerina needed a way to stand out in-store and create excitement around a new product release.
The challenge was to build a simple activation that felt playful and on-brand, appealed to a broad audience, and encouraged consumers to actively engage at the shelf, not just pass by it.
A playful retail experience
Create a seasonal game that captures Ballerina’s brand attitude and playfulness, activates in-store POS, and drives retail traffic through a play-to-win sampling mechanic tied directly to the new product.
High-demand sampling
The activation drove strong in-store engagement, with product samples claimed daily throughout the entire campaign period — creating sustained retail traffic and buzz around the launch.
10K
products sampled in-store
4.2min
avg. time spent per consumer
40K+
play sessions
BOOK A 15-MINUTE
intro call.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Read more about how we manage your data, and procedures to request deletion here Maddox.gg – Privacy Policy
