Ride & Fly
Pet Racing | Roblox
Racing Meets Pets
An original Roblox IP developed in-house by Maddox. The experience blends high-speed racing with creature collecting and progression systems, resulting in a game that feels both competitive and playful. Designed to scale, the project showcases our ability to combine game design, complex technical depth, and brand-driven experiences on the Roblox platform.
Designing a race game that stands out
Creating a racing experience on Roblox comes with high player expectations and strong competition. The challenge was to build a game that felt technically robust, visually distinctive, and engaging over long play sessions. At the same time, the experience needed to support progression, monetisation, and analytics without compromising performance or fun.
Create a scalable and replayable IP
Our goal was to develop a complete racing ecosystem rather than a single experience. This meant building a custom race engine, a pet hatching and leveling system, and a progression loop that rewards skill and time investment. The game needed to support frequent content updates while remaining intuitive for new players.
A high-engagement Roblox experience
Ride & Fly Racing launched with 16 detailed race maps, over 50 custom animated pets, and a fully custom race engine featuring obstacles, boosts, and collectibles.
50+
custom animated pets
16
detailed races to unlock through progress
Custom
race engine & progression system
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BOOK A 15-MINUTE
intro call.
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